T-Mobile is planning an initiative that would pay off subscribers’ early termination fees if they switch from a rival carrier to T-Mobile. Specifically the source said that the company is planning “a project codenamed ‘Houdini’ which will give switchers up to $350 in credit when they switch to TMO” with a particular emphasis placed “on families switching up to 5 lines regardless of contract end dates.”
Paying off customers’ early termination fees would destroy a huge barrier to wireless subscribers switching to T-Mobile. It would also go a long way toward killing off the two-year service agreements that T-Mobile scrapped as part of its first “uncarrier” initiative. T-Mobile has become a major annoyance for incumbent carriers and earlier this year it also made moves to give customers the option of upgrading their smartphones earlier and to offer free international data roaming.
T-Mobile plans to announce its next major “uncarrier” plan on January 8th at the Consumer Electronics Show
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Brian Wang is a Futurist Thought Leader and a popular Science blogger with 1 million readers per month. His blog Nextbigfuture.com is ranked #1 Science News Blog. It covers many disruptive technology and trends including Space, Robotics, Artificial Intelligence, Medicine, Anti-aging Biotechnology, and Nanotechnology.
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