Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. It seems that Samsung and Google are using there most recent products as products that embody an effort to shift/entrench their brand in smartphone/tablet and laptop categories.
Samsung announced the launch of the 8 inch tablet, the GALAXY Note 8.0; a new era of intelligent Note technology set to re-ignite the mid-size tablet category that Samsung established in 2010. Providing unrivalled multimedia performance within a compact one-hand-grip screen, the GALAXY Note 8.0 has the power and advanced technology to evolve the tablet experience and ensure you achieve new levels of efficient multi-tasking while benefitting from superb voice call functionality. Furthermore, the intelligent S Pen brings together the latest innovation and the ease of using a traditional pen and paper; creating a sophisticated mobile experience that will enhance life on the go.
The Galaxy Note 8.0 features a 1.6 GHz quad-core CPU, a WXGA display, 5-megapixel camera with 1080p HD recording, a front-facing camera, cellular connectivity and Android 4.1 Jelly Bean with TouchWiz. It is very similar in size to the Apple iPad Mini.
The Google Chromebook Pixel has higher screen resolution (2560X1700) then the Apple Macbook Air (1440X900). The Google Chromebook Pixel costs $1299 and $1449 for the LTE version. The screen is 12.85 inches. Interestingly no one is talking about holding the Chromebook Pixel with LTE up their ear. Apparently the obvious solution of using speaker or some kind of earbud is expected to be used.
Chromebook is not just a utilitarian product.
The Chromebook Pixel shows that it can highend as well.
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