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November 24, 2012

Gangnam style is most watched Youtube video and on track to 1 billion

Global sensation PSY and his wildly popular "Gangnam Style" music video surpassed Justin Bieber's "Baby" as the most viewed music video (and overall video) of all time on YouTube. As of noon on Saturday, the viewcounts stood at 805 million to 803 million.

Gangnam Style should reach 1 billion by the middle of December. Nextbigfuture had indicated that it would take 1 billion views to be the most watched video by the end of 2012.

Though it was posted in February of 2010, "Baby" remains popular, continuing to garner between 350k and 500k views per day. PSY's video first spread from South Korea to the rest of the world in early August. It's been a massive hit at a global level unlike anything we've ever seen before. Each day, "Gangnam Style" is still being watched between 7 and 10 million times.

To give you a sense of how quickly "Gangnam Style" has reached this milestone, here's a chart that shows the viewership path each video took as they each approach 1 billion views. The velocity of popularity for PSY's outlandish video is unprecedented:




PSY's official channel now has over 1 billion views, a considerable number. Views on Bieber's VEVO channel alone, however, still total over 3 billion.

PSY's Gangnam Style will take another 300 days to reach the 3 billion view level.










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