Jeffrey Cole gives social networking giant Facebook five years before its audience begins to splinter Facebook would be no more successful than MySpace and Bebo at hanging onto the fickle teenage audience. Dr Cole, who predicted the decline of MySpace at an earlier appearance he made for Ninemsn in Sydney four years ago, said it would take longer for Facebook's dominance to be challenged because of its global scale.
Only one or two newspapers in each country would survive by 2016 and they would become global news brands.
He said the iPad would prevail as the most popular tablet device because of the strength of the Apple brand, and he named its launch as a critical development for newspapers.
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