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October 29, 2010

Internet Points of control map

Web 2.0 summit has started creating a points of control map of the internet

From top to bottom, and in reasonably defensible order: We start with the Clouds of Infrastructure, securing the top of the map. We then cross the Oceans of OS and UI to The Platform Plateau, where you’ll find those aforementioned hardware players. From there you’ll see two major “continents” of service providers, groups of companies that leverage cloud, OS/UI, and hardware platforms to deliver the services we now take for granted.

The continent on the left consists of location, social, identity and activity stream services. On the right is the continent of search, commerce, and content services. If you feel like the two are interrelated, you’re certainly not alone. We had to fight the temptation to create a Pangea, if only for aesthetic purposes.

Below the service layer is what might be called the firmament of marketing – the SubContinent of Advertising Platforms that have provided much of the oxygen to the networked economy so far.

All these masses interact with each other, a fact you will see by the various arrows indicating how owners of one territory – Apple in Mobile, for example – are pushing into new strategic points of control – Apple in advertising platforms, for example.

Built on top of Google’s map API, this initial map has two layers of detail. Zooming in from the initial view one can see a second layer where more details emerge, including pods of insurgents headed for the beaches of various territories

The interactive map is online here


The entire map is under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, which means we want you to take this idea and add to it, making it better. Once our amazing development partners at Blend Interactive catch their breath, we also plan to release the code and documentation, so you can create your own maps as well.
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