Although last year it announced that it had sequenced a genome for $4,000. And CEO Clifford Reid says the company will soon start charging $20,000 per genome for an order of eight genomes or more, and $5,000 apiece for an order of 1,000 or more-with variable pricing in between. The sequencing technology involved is gearing up to run one genome per day per instrument, Reid says, with an accuracy that is comparable to the sequences published last year using technology developed by San Diego-based Illumina, which charged about $250,000 to sequence that genome.
Having one's complete genome sequenced is far more thorough than the scans done by companies such as 23andMe (also in Mountain View) and DeCodeMe, in Iceland. These companies offer direct-to-consumer testing of a person's DNA for between $399 and $985. But they test only about a million genetic markers out of the six billion nucleotides that reside inside human cells.