an important hurdle to commercial success for the Contour system is whether it will be the first low-cost technology to cross what film and robot specialists refer to as the “uncanny valley.”
That phrase was coined in the 1970’s by Masahiro Mori, the Japanese robotics specialist, as he sought to describe the emotional response of humans to robots and other nonhuman entities. He theorized that as a robot became more lifelike, the emotional response of humans became increasingly positive and empathetic — until a certain point at which the robot took on a zombie-like quality, and the human response turned to repulsion. Then, as the robot becomes indistinguishable from a human, the response turns positive again. Critics were quick to point out the eerie look of the characters in “Polar Express.”
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